The story of Kashmiri shawls is not limited to history books or museum displays. What once adorned emperors, queens, and noble families has today found its way into the wardrobes of world leaders, fashion icons, and cultural tastemakers across continents.
From heritage pashmina and fine cashmere to delicately woven silk shawls, Kashmiri craftsmanship continues to transcend time, borders, and trends. Each piece carries not just warmth or beauty, but generations of artistry, patience, and cultural pride.
Over the years, influential figures across politics, cinema, fashion, and sports have embraced Kashmiri shawls, bringing global visibility to “Made in Kashmir” craftsmanship and reaffirming its place in modern luxury.
Royal Endorsement: The British Royal Family
The British Royal Family has long been associated with understated elegance, and Kashmiri shawls fit seamlessly into that narrative. Queen Consort Camilla has been seen wearing a rich crimson cashmere-pashmina scarf, styled with a coordinated ensemble that highlighted the shawl’s depth and refinement.
Her choice reinforced how Kashmiri shawls remain relevant in contemporary royal fashion, balancing tradition with modern sophistication.
Narendra Modi: Heritage as a Statement
India’s Prime Minister, Narendra Modi, is globally recognised for integrating Indian textiles into his personal style. From handwoven shawls draped during international summits to Kashmiri wraps gifted as diplomatic gestures, his choices have consistently spotlighted Indian craftsmanship on the world stage.
His use of Kashmiri shawls reflects not only warmth and formality, but cultural diplomacy—positioning Indian handlooms as symbols of heritage, dignity, and global pride.
Anna Wintour: Editorial Power Meets Craft
As the editor-in-chief of Vogue, Anna Wintour’s fashion choices often set the tone for global trends. Her appearance in a solid emerald cashmere scarf demonstrated how Kashmiri-inspired luxury fits effortlessly into high-fashion editorial culture.
Minimal, intentional, and powerful—her styling underscored the versatility of fine cashmere shawls beyond seasonal dressing.
Jennifer Aniston: Quiet Luxury, Redefined
Jennifer Aniston’s style philosophy has always leaned toward timeless, effortless elegance. Frequently spotted layering soft cashmere and wool shawls over neutral outfits, she embodies the modern appeal of handcrafted wraps—pieces that feel luxurious without being loud.
Her preference aligns perfectly with Kashmiri cashmere shawls that prioritize texture, softness, and longevity over trends.
Angelina Jolie: Grace with Purpose
Angelina Jolie’s wardrobe often reflects intention and restraint. During her visit to Kabul for humanitarian work, she chose a muted toosh-toned Kashmiri pashmina featuring delicate Sozni embroidery along a traditional dordaar border.
The look was elegant, respectful, and deeply symbolic—demonstrating how Kashmiri shawls carry meaning far beyond aesthetics.
Judi Dench: Timeless Accessories
Few actors personify classic elegance like Judi Dench. Seen wearing a turquoise Kashmiri shawl over a simple outfit, she illustrated how a single handcrafted piece can elevate an entire look.
Her styling reaffirmed that shawls are not seasonal trends but enduring wardrobe companions.
Kim Kardashian: Cultural Influence at Scale
When Kim Kardashian stepped out in a patterned cashmere scarf, it sparked renewed interest in textured, heritage-inspired winter accessories.
Her influence helped bring Kashmiri-style patterns into mainstream fashion conversations, inspiring designers and consumers alike.
Julia Roberts: Effortless Winter Dressing
Julia Roberts has often been photographed wearing handcrafted cashmere and silk-blend shawls paired with relaxed winter silhouettes. Her styling highlights the adaptability of Kashmiri shawls—equally suited to casual layering and refined elegance.
Indian Cinema & Culture: A Living Legacy
Amitabh Bachchan
Amitabh Bachchan’s affinity for Kani-woven pashmina shawls is iconic. Often choosing light bases with intricate Jamawar floral patterns, he exemplifies how heritage textiles remain powerful in contemporary ethnic styling. Kani shawls, which can take six months to two years to weave, represent the pinnacle of Kashmiri craftsmanship.
Kareena Kapoor Khan
Known for her refined sense of style, Kareena Kapoor Khan has frequently embraced pashmina and fine cashmere shawls, pairing them with both ethnic and contemporary outfits. Her looks highlight how shawls can be styled across occasions without losing elegance.
Katrina Kaif
Katrina Kaif’s understated winter looks often feature neutral-toned shawls layered over minimal silhouettes. Her styling reinforces the versatility of Kashmiri shawls as everyday luxury essentials.
Sara Ali Khan
Sara Ali Khan is known for embracing Indian textiles with youthful ease. From airport looks to festive outings, her use of shawls reflects a new generation’s appreciation for heritage pieces styled in modern ways.
Neil Nitin Mukesh and Nitin Mukesh
A frequent patron of Kashmiri textiles, Neil Nitin Mukesh and his father Nitin Mukesh have often been seen wearing shawls that complement his ethnic ensembles, reinforcing the relevance of Kashmiri craftsmanship in contemporary menswear.
Virat Kohli: Modern Masculinity Meets Tradition
Virat Kohli’s winter appearances have occasionally featured shawls and stoles styled with structured outerwear. His looks demonstrate how Kashmiri cashmere and wool shawls can seamlessly integrate into modern men’s wardrobes—balancing warmth, sophistication, and individuality.
The Ambani Family: Patronage of Excellence
The Ambani family is often seen wearing Kani pashminas and fine cashmere wraps during significant occasions. Historically admired by Mughal and European royalty, Kani shawls remain among the most prized textiles in the world—making their presence in such wardrobes a natural choice.
Beyond Pashmina: Cashmere and Silk Shawls
While pashmina remains legendary, Kashmiri craftsmanship today extends into luxurious cashmere and elegant silk shawls.
Cashmere offers feather-light warmth and everyday sophistication, while silk shawls bring fluidity, sheen, and artistic expression—ideal for festive and evening wear.
Each fabric carries its own story, united by meticulous handwork and timeless design.
Discover Authentic Kashmiri Craftsmanship
Discover our wide collection by clicking the links below -
Women’s Shawls & Stoles Collection
Men's Shawls & Stoles Collection
Pashmina Collection
At Siguette Roshe, we curate shawls that celebrate Kashmir’s rich legacy—across pashmina, cashmere, and silk. Each piece is shaped by skilled artisans who dedicate months, sometimes years, to perfecting every weave, motif, and finish.
Designed to be worn, loved, and gifted, our shawls bridge heritage with modern living—making them as relevant today as they were centuries ago.